The establishment of an organic fertilizer granulator enterprise identity system and the necessary advertising is indeed a very important step in building a brand, but it must not be considered that only relying on the corporate image identity system and advertising can give birth to a strong brand. Differentiation is the essential characteristic of a brand. The purpose of enterprise branding is to distinguish themselves from other brands, establish a unique positioning, image and value in the minds of customers, if you do not consider the positioning and value of these really represent the connotation of the brand, but only from the perspective of organic fertilizer equipment corporate image packaging and publicity of the brand, just like the vase produced on the assembly line, although beautiful, But the same, and very easy to be copied and copied by others, can be easily copied and copied by others can not constitute the elements of the brand. Brands should be unique. The brand connotation and brand commitment of organic fertilizer granulator is the most critical factor in shaping a strong brand. "Sanhua" brand for organic fertilizer production line enterprises is not a cure but a deadly poison, it will make enterprises too obsessed with a brand illusion and eventually lose the opportunity to build a real brand. Therefore, the organic fertilizer granulator needs corporate publicity, but not only the corporate image publicity, from all angles, the promotion of organic fertilizer granulator, enterprises should consider a relatively wide range.